Procedure for Transfer of Trademark Rights as a Debt Settlement Measure in Corporate Bankruptcy Proceedings
Case Study of PT. Nyonya Meneer's Bankruptcy
DOI:
https://doi.org/10.70062/greensocial.v2i2.203Keywords:
Bankruptcy, Bankruptcy Estate, Trademark Transfer, PKPU, PT Nyonya MeneerAbstract
This study examines the transfer of trademark rights as a means of debt settlement in corporate bankruptcy proceedings, using the bankruptcy case of PT Nyonya Meneer as a case study. The main issue addressed is how trademarks, as intangible intellectual property with high economic value, can be used as debt settlement assets during bankruptcy. This research employs a normative legal method with statutory and conceptual approaches, supported by a review of relevant court decisions. The analysis focuses on the relationship between the provisions of Law No. 37 of 2004 on Bankruptcy and Suspension of Debt Payment Obligations and Law No. 20 of 2016 on Trademarks. Trademarks may be transferred or sold to fulfill the debtor's obligations. Theoretical foundations include the Creditors’ Bargain Theory (Thomas H. Jackson) and the principle of wealth maximization (Richard A. Posner), emphasizing collective settlement and asset value optimization. The findings reveal that trademark transfer in bankruptcy is not explicitly regulated, creating a legal gap that affects the effectiveness of debt settlement and the protection of creditors’ rights. In the PT Nyonya Meneer case, the trademark despite its potential as a debt settlement instrument was not utilized optimally. Therefore, direct transfer of trademarks to creditors as a form of debt payment can be seen as an alternative solution, provided it is conducted under the principles of justice, legal certainty, and efficiency. This study recommends further regulation on the management and transfer of intellectual property within the bankruptcy regime to address the challenges of modern business practices.
References
[1] Algra, N. E. (1966). Inleiding tot het Nederlands privaatrecht. Wolters-Noordhoff.
[2] Aprita, S., & Adhitya, R. (2020). Penerapan ‘Asas Keadilan’ dalam hukum kepailitan sebagai perwujudan perlindungan hukum bagi debitor. Jurnal Hukum MEDIA BHAKTI, 3(1), 46–56. https://doi.org/10.32501/jhmb.v3i1.31
[3] Asikin, Z. (2001). Hukum Kepailitan dan Penundaan Pembayaran Utang di Indonesia. Jakarta: PT. Raja Grafindo Persada-Rajawali Pers.
[4] Declercq, P. J. (2002). Netherlands insolvency law: The Netherlands Bankruptcy Act and the most important legal concepts. The Hague: TMC Asser Press.
[5] Dori, E., Latri, A. A., & Sakti, M. (2024). Dampak pengangkatan direksi yang pernah menjadi direksi di perseroan yang berakhir pailit saat menjabat. In National Conference on Law Studies (NCOLS) (pp. 339–349). https://conference.upnvj.ac.id/index.php/ncols/article/view/2958
[6] Fuady, M. (2010). Hukum Pailit dalam Teori dan Praktek. Bandung: PT. Citra Aditya Bakti.
[7] Fuady, M. (2017). Hukum Pailit dalam Teori dan Praktek (Edisi revisi). Bandung: Citra Aditya Bakti.
[8] Jackson, T. H. (1986). The Logic and Limits of Bankruptcy Law. Harvard University Press.
[9] Mendonça, S., Pereira, T. S., & Godinho, M. M. (2004). Trademarks as an indicator of innovation and industrial change. Research Policy, 33(9), 1385–1404. https://doi.org/10.1016/j.respol.2004.09.005
[10] Mulyadi, K. (2001). Kepailitan dan penyelesaian utang piutang. In R. A. Lontoh (Ed.), Penyelesaian Utang Piutang Melalui Pailit atau Penundaan Kewajiban Pembayaran Utang (pp. xx–xx). Bandung: Alumni.
[11] Posner, R. (1974). Theories of economic regulation. Cambridge, MA. https://doi.org/10.3386/w0041
[12] Pradnya Paramita, P. T. (2013). Kitab Undang-undang Hukum Perdata. Subekti, R., & Tjitrosudibio, R. Jakarta.
[13] Putusan Pengadilan Niaga pada Pengadilan Negeri Semarang 11/Pdt.Sus/Pailit/2017/PN Niaga Smg.
[14] Rahmatullah, I. (2015). Aset Hak Kekayaan Intelektual sebagai Jaminan dalam Perbankan. Yogyakarta: Deepublish.
[15] Reza Saputra, M., & Setiadi, W. (2024). Implementation of general principles of good government in the organization of the 2024 elections. International Journal of Law and Society, 1(3), 94–112. https://doi.org/10.62951/ijls.v1i3.65
[16] Rochmawanto, M. (2015). Upaya hukum dalam perkara kepailitan. Jurnal Independensi, 3(2), 25–35. https://doi.org/10.30736/ji.v3i2.41
[17] Spencer, D. (1999). Economics and the law: From Posner to post-modernism. Journal of Economic Issues, 33(4), 1045–1049. https://doi.org/10.1080/00213624.1999.11506236
[18] Saputri, M. (n.d.). Alasan Perusahaan Jamu Nyonya Meneer dinyatakan pailit. Tirto. https://tirto.id/alasan-perusahaan-jamu-nyonya-meneer-dinyatakan-pailit-ctX9
[19] Spencer, D. (1999). Economics and the law: From Posner to post-modernism. Journal of Economic Issues, 33(4), 1045–1049. https://doi.org/10.1080/00213624.1999.11506236
[20] Undang-Undang Nomor 37 Tahun 2004 tentang Kepailitan dan Penundaan Kewajiban Pembayaran Utang.
[21] Undang-Undang Republik Indonesia Nomor 20 Tahun 2016 Tentang Merek dan Indikasi Geografis.
[22] Utami, D. P. (2023). Perlindungan hukum merek dagang asing dalam kasus The Cheesecake Factory. JISIP (Jurnal Ilmu Sosial dan Pendidikan), 7(3), 1944. https://doi.org/10.58258/jisip.v7i3.5100
[23] Utomo, T. S. (2010). Hak Kekayaan Intelektual di Era Global. Yogyakarta: Graha Ilmu.
[24] Viodeogo, Y. (2019). Kurator tidak setuju 72 item merek Nyonya Meneer terjual. Kabar24. https://kabar24.bisnis.com/read/20190616/16/934331/kurator-tidak-setuju-72-item-merek-nyonya-meneer-terjual
[25] Warren, E. (1993). Bankruptcy policy. University of Chicago Law Review, 53(3), 775–814. https://chicagounbound.uchicago.edu/uclrev/vol54/iss3/1/
[26] Yani, A., & Widjaja, G. (2002). Seri Hukum Bisnis: Kepailitan. Jakarta: Raja Grafindo Persada.
[27] Yuniar, V. S. (2022). Upaya peningkatan perlindungan hukum merek di Indonesia (Studi perbandingan hukum Indonesia dan Amerika Serikat) [Skripsi, Universitas Negeri Semarang].
[28] Zamzami, M. K. (2019). 72 merek dagang Nyonya Meneer dijual Rp. 10 miliar. Sumatera Merdeka. https://www.suaramerdeka.com/news/baca/185825/72-merek-dagang-nyonya-meneer-dijual-rp-10-miliar
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Green Social: International Journal of Law and Civil Affairs

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

